More than 25,000 individuals participated in Sunnyside’s Dry(ish) January Challenge, a challenge to reset alcohol consumption in January with no pressure to quit, and the majority intend to continue drinking less in the following months.
SAN FRANCISCO, CA – In the lead up to New Years’ Resolution season for 2023, Sunnyside today launched its Dry(ish) January Challenge initiative, providing a flexible system for anyone considering a drinking reset to kick off 2023.
We take the feedback of our members very seriously, and these improvements come as a direct response to the hundreds of thousands of conversations we’ve had this year. We know these enhancements will empower new and existing members alike to have even more success on their mindful drinking journeys.
The past couple of years have been…difficult to say the least. Since the beginning of 2020, it has felt especially challenging to cope with the barrage of unfortunate news that bombards us on every news feed and media outlet.
There are numerous studies and reports about drinking trends in the United States, but they tend to cover a lot of the same questions around general consumption. In fact, a quick Google search will show you just how much these reports center around the words “binge drinking”, “excessive drinking” and “alcoholism”.
What a year it’s been! We’re so thankful you’re on the mindful drinking journey with us. As 2021 winds down and we look ahead to the new year, we’re feeling more optimistic than ever about our mission to help anyone who drinks get the most out of life — by being more mindful about their alcohol consumption.