Last Updated on April 4, 2024
For many of us mindful drinkers, non-alcoholic drinks have become not just part of our strategy to cut down on alcohol, but a full-blown hobby that we share with our friends. NA brands and options have been skyrocketing in popularity, and Victoria Watters has made it a point to stay at the forefront of this movement. In our latest episode of Journey to the Sunnyside we sit down to talk to her about the NA movement and more.
Victoria is the founder of Dry Atlas, a media company focused on alcohol alternatives. She’s one-half of the duo who opened America’s first booze-free bottle shop. At https://www.dryatlas.com and through their great newsletter, they deliver non-alc insights, news, and recommendations to over five million people annually.
In this episode Victoria shares her personal journey with alcohol and the passion that led her to explore the world of non-alcoholic options. We explore how the big alcohol companies are having an impact on non-alcoholic options, and their importance in helping normalize the conversation.
And for all our mindful drinkers out there, Victoria helps explain the different types of non-alcoholic drinks, including spirits, wines, beers, and ready-to-drink mocktails, as well as how things like bitters help to define and enchance the flavors of these beverages.
