Why Is Gen Z Drinking Less? The “Sober Generation” Story Is Complicated
Gen Z is drinking less than previous generations did at the same age, but that doesn't mean young...
In this conversation, Derek Brown shares his journey from being a bartender to becoming a mindful drinker.
He discusses his personal experiences with alcohol use disorder and the decision to seek help and make positive changes in his life. Derek explains the concept of mindful drinking and how it can be a beneficial approach for individuals who want to reduce or quit drinking. He also provides insights into creating no and low alcohol cocktails, emphasizing the importance of intensity of flavor, piquancy, texture, and length in crafting these beverages.
The conversation highlights the growing trend of mindful drinking in the industry and the availability of non-alcoholic options for socializing and enjoying drinks without alcohol. The conversation explores the topics of controlling alcohol consumption, the availability of non-alcoholic options in bars and restaurants, the future of bars, and functional ingredients. Derek Brown emphasizes the importance of having control over one’s drinking habits and how mindful drinking and apps can help. He also discusses the growing demand for non-alcoholic beverages and the need for bars and restaurants to offer options for those who don’t drink alcohol.
The conversation concludes with a discussion on the future of bars and the potential inclusion of functional ingredients.
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